Vasa Sport from Vasa in Finland has decided to invest in a top modern media system from iCast for the new Vasa Elektriska Arena. The investment comprises a new media cube in the iCast seamless design, a digital scoreboard, VIP-screens, TV-studio and control system for media management with accompanying graphical match effects.
The first seamless media cube in Finland
The Media Cube as such will be the first of its kind in Finland and will lift the overall experience significantly compared to traditional media cubes. Higher resolution, larger display area and visible effects in 360-degrees are some of the features the audience will experience. Furthermore, Vasa Sport invested in a new TV-studio to enhance the experience for the audience even more. The control system is completely Mac-based and fully scalable for future expansions.
- The new Vasa Elektriska Arena will be a very modern arena. Vasa Sport has already decided to invest in the restaurant areas- and concept. Now we take the next step by investing in a top modern media system. We want to make the arena one of the best in Finland regarding sport-, entertainment- and other large venues, says Vasa Sport Chairmen Heikki Hiltunen.
The design and excellent picture quality together with the easy operation of the media cube will play a significant role in the overall experience. The goal is to enhance the audience experience and make it extraordinary.
- The new media cube gives us many opportunities for our events. The hockey games will of course get a boost, but we can also offer other event organizers cool digital solutions. The arena can also easily transform into for example a 1000-2000 person large auditorium, says Vasa Sport Managing Director Tomas Kurtén.
iCast strengthens its market position in Europe
iCast Sweden AB has in recent years expanded its reference list, and is a prominent competitor when it comes to arena productions and sporting entertainment in Europe. The cooperation with the legendary hockey player, Peter Forsberg, strengthens the company’s position on the market for future businesses in Europe and other hockey markets.
- We are proud to welcome Vasa Sport as a new customer and look forward to a good cooperation with the hockey club Vasa Sport. The new reconstruction of the arena will be a boost for the region and the audience. Vasa Elektriska Arena is the first arena in Finland that installs our unique seamless media cube. Besides Finland there are clubs in SHL, the Swiss, Norwegian and German leagues that have invested in media technique from iCast. The demand for our media system remains high and with this contract we are looking forward to new challenges in Finland, says Mats Hultemark from iCast.